Pressure Relief Devices Market: Challenges and Opportunities

As per findings of a new report by Transparency Market Research, the global pressure relief devices market is highly fragmented due to the presence of a large number of regional and international players. However, some of the top players, namely ArjoHuntleigh, Hill-Rom Holdings Inc., and Invacare Corporation are dominant in this market and display a high degree of competitive rivalry amongst themselves. On the other hand, local players compete among themselves for the top spot at the regional level.

Expanding their geographical presence to remain competitive, is one of the key growth strategies that top companies in this market are focused on. For example, ArjoHuntleigh has been engaged in expanding business operations globally to address the medical needs of patients globally. This, in turn, has helped the company to stay competitive in the global pressure relief devices market.

Strong customer relations to attain long-term business goals is a key growth model that companies in this market are adopting. A case in point is ArjoHuntleigh, the company is focused on developing strong relations with customers by means of providing customized services.

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Investment in emerging markets to increase market share is also what key companies in this market are looking upon. For example, Covidien plc has substantially invested in the emerging markets of APAC to leverage the opportunities available in this region.

Limited Mobility of Geriatrics Pose a High Risk of Developing Pressure Ulcers

“An increasing number of obese population worldwide is boosting the growth of the global market for pressure relief devices,” points out a TMR analyst. The prevalence of obesity has doubled between 1980 and 2014, according to the World Health Organization. The increasing obese population is displaying an increased demand for pressure relief devices such as mattress overlays and specialty beds to prevent pressure ulcers.

The increasing geriatric population is also fuelling demand for pressure relief devices. This is because elderly people have high chances of developing pressure ulcers due to reduced blood flow, damaged nerves, and limited mobility.

Unfavorable Reimbursement Policies Adversely Affect Uptake of Pressure Relief Devices

High cost of pressure relief devices and unfavorable reimbursement policies for the same are impeding this market’s growth. Changes in reimbursement policies for pressure relief devices in recent years have been detrimental to the market’s growth. This is because treatment of pressure ulcers is an expensive affair, for which reimbursement is essential for the patient. For example, the price range of an air fluidized therapy bed is from US$15,000 to US$25,000. Moreover, adoption of reimbursement restrictions for pressure ulcers on the part of private insurers, especially in developing nations such as China, India, Brazil, and Mexico is restraining the market’s growth.

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The global market for pressure relief devices is expected to reach a valuation of US$2.8 bn by 2020. On the basis of device type, low-tech devices led with 86.9% of the overall market in 2013. This segment is expected to display a higher growth rate over its counterpart hi-tech device segment in the coming years. This growth is mainly owing to the advantages of low-tech devices pertaining to prevention of ulcer, easy operability, and cost effectiveness.

In 2013, North America stood as the leading market for pressure relief devices. However, Asia Pacific is anticipated to display the fastest growth rate in the coming years due to an increasing geriatric population base in this region.

The information presented in this review is based on a Transparency Market Research report, titled “Pressure Relief Devices Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020.”

Predictions for Pressure Relief Devices Market in the next decade

Pressure ulcers, commonly known as bedsores, are localized injuries to the skin that typically occur on a bony prominence due to pressure or friction on the skin. Pressure ulcers are usually prevented by a number of support surface devices such as mattresses, cushions, overlays, and specialty beds. Tissues and skin being compressed directly between the bone and support devices such as mattresses, beds, and wheelchair increases pressure on the affected area of the body.

Thus, in order to overcome this problem, advanced global pressure relief devices market such as gel-filled mattresses, foam-filled mattresses, and air-filled mattresses are designed and sold in the market to reduce pressure in the body and improve the quality of life of patients.

What is Driving Demand from Global Pressure Relief Devices Market for Treating Pressure Ulcers?

The increasing prevalence of pressure ulcers among the global population is the main factor highlighting the need for pressure relief devices across various regions. Besides the rising awareness about pressure ulcers in patients, rise of common diseases such as depression, paralysis, arthritis, and polymyalgia are the main causes of immobility in patients. Old age is one of the main causes of immobility and high blood pressure. Hence, the increasing global geriatric and obese populations are the prime factor highlighting the need for pressure relief devices and driving the market.

Due to all the aforementioned growth factors, the pressure relief devices market is expected to reach a market value of US$2.8 billion by 2020 from a value of US$2.0 billion in 2013, states Transparency Market Research in its latest report. The firm estimates the market will grow at a CAGR of 5.2% between 2014 and 2020 forecast period.

Pressure relief devices are recognized as essential safety measures for high-pressure gas storage and distribution systems. They are typically used as a means of venting excess pressure, which could rupture a pressure vessel in the body. These devices are viewed as emergency or safety devices in times when other safety devices fail to operate in a medical emergency situation. The primary purpose of pressure relief devices is protection of life by redirecting excess pressure or fluids from an over-pressurized vessel in the body.

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North America Expected to Continue Leading Global Market for the Next Five Years

North America held the largest share of the global pressure relief devices market in 2013. Rise in geriatric population and established reimbursement policies in this region are some of the primary growth factors supporting the pressure relief devices market in North America. According to the Agency for Healthcare Research and Quality (AHRQ), more than 2 million people in the U.S. are diagnosed with pressure ulcers every year. Hence, the increasing prevalence of pressure ulcers and rising awareness for suitable treatments are further highlighting the need for effective devices such as the pressure relief devices in the global market.

Nowadays, the demand for various advanced mattresses is also growing among North Americans. Such factors are further expected to continue to stimulate the pressure relief devices market until 2019.