Increasing Popularity of Anti-Wrinkle Products to Fuel Asia, Europe, and South America Anti-Aging Market

According to a new market study published by Transparency Market Research, the Asia, Europe, and South America anti-aging market will log a CAGR of 9.3% from 2014 to 2020. As a result, the market’s valuation of US$15.28 bn in 2012 will increase to US$30.92 bn by 2020. The report, titled “Asia, Europe, and South America Anti-aging Market - Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020,” is available for sale on the company’s website.

Aging is a natural phenomenon that occurs as a living being becomes older. Aging can refer to either a single cell in organisms or can refer to the population of a species. As more consumers lay increased emphasis on maintaining a youthful appearance, cosmetologists and healthcare experts are striving to find solutions to restore younger looks and defy the signs of aging.

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Presently, the rising awareness among individuals to look healthy and beautiful is primarily driving the anti-aging market globally. Moreover, an increasing geriatric pool in Europe that gives high importance to younger looks and aesthetics is driving this regional market for anti-aging products and services. In addition, the increasing awareness about the signs of aging in generation X and generation Y is supporting growth of the anti-aging market.

The easy availability of a large number of products for varying anti-aging needs, which are also affordable, is also propelling the growth of the anti-aging market in Europe, South America, and Asia. On the other hand, the presence of a large number of players is preventing the emergence of a clear leader in the market and causing fragmentation in revenues.

On the basis of product, anti-wrinkle products represented the largest segment in Asia in 2013. The availability of a large range of anti-wrinkle products and rising awareness resulting from promotional campaigns are the primary factors fueling the demand for these products in Asia. Grey hair and wrinkles are among the most common signs of aging and start appearing around 30 years of age. As 40% of the Asian population falls within the 25 to 50 years bracket, the demand for anti-wrinkle products is steep in this region. Likewise, the anti-wrinkle product segment led the Europe anti-aging products market in 2013. This is mainly due to the high awareness among individuals about the availability of anti-wrinkle products marketed under various brand names.

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In 2013, in Europe, laser aesthetic devices stood as the largest device segment due to their efficacy. Moreover, the permanent nature of laser procedures combined with an extensive demand for cost-effective portable devices augurs well for laser aesthetic devices. In 2013, laser aesthetic devices led the Asia ant-aging devices market as well. In the 2014-2020 period, the increasing obese population, higher demand for anti-cellulite devices due to their non-invasive nature, and preference for portable devices will fuel the growth of the laser aesthetic devices market.

Some of the top companies operating in the Asia, Europe, and South America market for anti-aging are Allergan Inc., Beiersdorf AG, Cynosure Inc., Lumenis Ltd., Personal Microderm, Alma Lasers Ltd., Coty Inc., L'Oreal SA, PhotoMedex Inc., and Solta Medical Inc.

Increasing Popularity of Anti-Wrinkle Products to Fuel Asia, Europe, and South America Anti-Aging Market

Restoring the younger looks and thereby finding solutions against signs of aging has been a mission for cosmetologists and health care professionals for centuries. As a result, market for anti-aging products is experiencing continuous growth since decades. Various products and services are perpetually entering into the market to serve the agenda of restoring younger looks.

Presently, various anti-aging products such as UV absorbers, dermal fillers, Botox, anti-stretchmark products, hair color, and anti-wrinkle products are widely used.

Aging is a natural process of physiological changes in a person that are observed over a period of time. Presently, increasing awareness among the general population to retain youth, health and beauty is the chief factor driving the global anti-aging market. While other factors such as rising geriatric population, and stringent regulations are supporting the growth of anti-aging market. In addition, rising awareness of aging signs in generation X and generation Y are the prime factors supporting the growth of anti-aging market.

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Anti-wrinkle products was observed to be the largest segment of anti-aging products market in Asia in 2013. Factors such as availability of wide variety of anti-wrinkle products and increasing awareness due to rise in promotional campaigns are the key factors fueling the demand for these products in Asia. Moreover, wrinkles and grey hair are the common signs of aging that start appearing prominently at the age of 30 years. It has been estimated that around 40% of the Asian population is in the age group of 25 to 50 years. Thus, demand for anti-wrinkle products is high in Asia. Considering all the above factors, anti-wrinkle products segment accounted for the largest market in the overall anti-aging market in Asia in 2013. Similarly, anti-wrinkle segment was also leading the Europe anti-aging products market in 2013. Dominance of this product segment was majorly due to high awareness and availability of wide variety of anti-wrinkle products at affordable cost in Europe.

Here’s a look at the key regional anti-aging markets:

Rising Aging Population Key Growth Driver in Asia

Increase in aging population, availability of a wide variety of products, and strong promotional campaigns have enabled anti-wrinkle products to be the largest product segment in Asia, amounting to US$8,088.3 million in 2013.

Japan has become a major center for aesthetic products and procedures in Asia, thanks to rising awareness about these procedures and their availability at a reasonable cost. In 2010, the number of Botox procedures in Japan was pegged at 146,150 by the International Society of Aesthetic Plastic Surgeons, which rose to 208,313 in 2011.

China is also a key market for anti-aging products and services in Asia given the anticipated rise in aging population, increase in commercially available products, and rising disposable income.

Spain and Italy Leading Anti-aging Markets in Europe

The anti-aging market in Europe comprises Italy, Germany, France, Spain, the U.K., and Rest of Europe. Among the major anti-aging product types, anti-wrinkle products led the Europe market in 2013 owing to increased awareness and easy availability of a wide range of products at a reasonable cost. Of the key anti-aging devices, laser aesthetic devices held the largest share in 2013 given its cost-efficiency, peaking demand, and permanent and efficient effect.

The European market has made a steady recovery from the economic crisis and the rise in disposable income has had a positive impact on the demand for anti-aging services. In 2013, Italy held the largest share of the anti-aging services market in Europe owing to growing demand for hair restoration treatments and breast augmentation. Spain, however, is anticipated to develop at the fastest pace through 2020 primarily due to rising adoption of sclerotherapy. Increase in obese population and geriatric population and growing prevalence of varicose veins are the main factors responsible for the future development of the anti-aging services market in Spain.

Brazil becomes Center for Aesthetic Treatments in South America

The growth of the asia europe and south america anti-aging market services in South America can be attributed to rising awareness and high accessibility.

Among the major anti-aging services, hair restoration treatment services have been witnessing the highest demand owing to availability of skilled workforce and growing preference for minimally-invasive surgeries. However, presence of strict regulatory guidelines threatens to restrict the growth of this segment.

Brazil is one of the largest markets for anti-aging products, services, and devices across South America. The adoption of radiofrequency treatment and laser treatment has fueled the Brazilian market in recent years owing to the efficacy and safety of these treatments. While the laser aesthetic devices segment amounted to US$59.0 million in 2013, the radiofrequency devices segment stood at US$19.2 million.

When it comes to aesthetic procedures, Brazil is the leader of the market in South America. In 2011 alone, an estimated 1,447, 213 aesthetic procedures were recorded in Brazil thanks to availability of advanced techniques, affordable rates, and a well-defined regulatory infrastructure. People travel to Brazil from all over the world for aesthetic treatments and procedures, boosting the growth of the overall anti-aging market in the country and South America.